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A corporate photo portrait is a photograph that shows a person in a semi-large plan (“headshot”). The portrait is usually done in a business style, in a working environment.

There are various reasons for which business photo portraits may be needed: this is mainly the use of photos in resumes or portfolios, as well as in various company documents such as newsletters, press releases. Such portraits are also used on the company’s corporate websites. Some organizations use employee portraits in their marketing and advertising campaigns, especially when they want to attract customers or encourage potential partners to join them.

Corporate portraits are not like fashion photo shoots or wedding photos. They are simpler and more

Let’s look at the rules for this genre.

Schedule a meeting with your client (or clients) a few days before the photo shoot. Talk with them about the purpose of the shooting, ask questions. This will give an idea of ​​what is expected of you.
A conversation with the client will give an idea of ​​what mood to create in the photo, which background to use. As a rule, you will need to take traditional pictures with natural light and a no-frills background.
Choose a fast lens (for example, a small f-number from 1.2 to 2.8) and avoid using wide-angle lenses, as this often leads to a dramatic or artistic effect, and this kind of shooting is not good.
Natural lighting should be soft to achieve a more natural effect, matte skin, without glare. But if you find that you need to take care of the shadows (depending on the location or area of ​​shooting), use a brighter light, this will help remove the shadows. Point the light source to the side, not directly to the subject.
It is also important to correctly position the subject. For a natural effect, just ask the person to point their face towards the camera. It does not have to be deployed with the whole body, it is better to position the model at a slight angle to the lens. If you take a photo full face, then your photo will look like a photo for a passport.

If you need a corporate portrait, in which a person should turn out to be strong, confident and tall, shoot at a low angle or slightly raise the camera up. But if you suddenly need to shoot from the bottom up, first ask the person for permission, as he may not like it. Remember that female eyes look bigger if you shoot from below. Do not forget to focus on the eyes of your object, the look always says a lot about a person.
Help the person adjust facial expression. You need to figure out how to get the most natural look, so it is necessary that he (or they) feel comfortable and relaxed before and during shooting. A person should be able to freely and comfortably talk with you. Once you establish a good relationship with your subject, you can easily work with him on body postures and shooting angles.

Indoor Lighting

If you are a beginner, then shooting indoors with natural light is the best option until you get comfortable with working with light. Make sure that the person is exposed to the rays of the sun at a favorable angle for his appearance. Usually this is light from a window 45 degrees from the face.

As soon as you find a suitable place for the subject, you can begin to choose the right position for the photo. Poses may vary depending on gender, height, weight, height and other physical characteristics. Feel free to experiment until you find the best option.

You may need to bring a diffuser with you to diffuse the light of the window if the sun is too strong. You can use a white reflector.

If you don’t have anything that could scatter light, you can gradually move the object away from the window. So the light will become softer and less bright until you get a sufficiently advantageous lighting character shooting.

Indoor shooting without natural light

Often the photographer is asked to shoot in a room without windows and with disgusting overhead light. Such conditions will require quick setup of studio equipment, which can provide a simple but effective lighting facility.

First you will need to find an empty wall for use as a background (Backdrop). You might need a portable studio background. Here you will need a background installation system, such as a gate, several clips to keep the paper background in place.

For simplicity, twist-flex folding backgrounds are often used, which come in various sizes, colors and are very easy to use.

When setting up your light sources, note that you will need at least one primary key light source (Key Light) with a diffuser, such as a softbox. Set this source about 45 degrees from your subject and then find the perfect angle to position the subject and the light as if it was coming from a window.

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