HOW TO OPEN YOUR BUSINESS. ORGANIZATION OF PORTRAIT PHOTO STUDIO.
Photography is a great career! Using your own hobby, you can start making money. However, in order to become a successful photographer, you need to organize a successful photo studio! Read this article and you will have a step-by-step guide on how you can organize your professional photo studio from scratch, make money, and do what you love in the future.
Find a place for a photo studio.
The place you choose should be voluminous, spacious, and comfortable. In addition to all the equipment that will need to be placed in the studio, it is necessary to provide for a warehouse to store: studio backgrounds, studio equipment that is temporarily not used, and also to plan a specially allocated part of the space for people.
A covered area is more suitable than a place outdoors. But if you plan to conduct a significant part of the shooting on the street, and you really need a studio under clear skies, remember that your photo shoots can provoke curiosity (of neighbors, for example), which usually complicates the work process.
No need to do anything in the studio too deliberate or stunning. Bare, clean walls work better. A comfortable, cream-colored carpet will create a pleasant atmosphere. Remember: your studio is a place where people are photographed. Try to make the most of the space of even a small studio completely and completely, so that everything in it looks like you are happy with your customers, and they did not make a mistake when they decided to use the services of your particular studio.
As a bonus, prepare a waiting room.
If you are going to create a professional photo studio, you need to provide a small cozy place to wait, where your customers can relax and unwind while they wait for the time for photography. This place should not be as spacious as on the set, but it should be quite large, and most importantly comfortable. Place chairs and / or several sofas. The room itself should be bright, warm and welcoming. Several studio photographs can be hung on the walls to prevent clients from looking at the bare walls and the carpet while waiting. You can also put magazines or interesting leaflets on the table, as well as provide the opportunity for guests to drink tea or coffee. Create a pleasant atmosphere and customers will visit your studio more than once!
Post an employee search ad for your photo studio. Indicate what kind of warehouse of people you want to find, with what experience and, if possible, organize interviews with possible candidates. If you cannot plan all the processes of creating a photo studio yourself, then it is all the more important to approach the problem of personnel selection seriously – you will need responsible, dedicated people to help you.
To successfully launch the project, two to eight people will be needed. After opening and forming a coordinated team, you will need to develop a schedule. You will have to solve many important issues: for example, the opening hours of a photo studio. Who will work, on what day and for how long? Discuss all issues with staff. This is your responsibility as a boss. You will need to know that everyone will have their own hours of operation so that there is no overlap in time or downtime in the studio. After the work schedule is approved, you will have to solve many more questions.
The acquisition of seamless paper backgrounds.
A good photo studio always has a wide selection of seamless paper backgrounds. Customers expect not just the quality of the design of the background installation system, but also the variety in the color scheme: from pure-color backgrounds to landscapes or themed art studio backgrounds. With backgrounds, the background in photos looks neat and professional. You will need to select backgrounds large enough so that when they are used, the entire frame space is occupied. Make sure that your arsenal also has gel filters, then photographers can get colored spots on a plain white background and beat all their artistic ideas with their help.
Arsenal of decorative cosmetics and jewelry.
Customers always want to look great in photos, they pay money for it. Your studio should demonstrate that you respect this desire. Consider hiring a makeup artist for a photo shoot, or the required amount of makeup. Provide well-lit mirrors with which the model can independently apply makeup. In addition, think about the question of the availability of accessories for photographing: you should have hats, various jewelry, clutches and more. All this will help to create interesting photos and give style to your photo shoots. Your customers will be satisfied with this thoughtful approach and will come back to you again.